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CAPTURE THE MOMENTS
ANYTIME ANYWHERE

CliqueFie Sway
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Background

CliqueFie is a brand that aims to provide products convenient for daily use and enhances the user experiences with their mobile devices. To help professional filmmakers, amateur bloggers or YouTubers produce creative content, CliqueFie collaborated with CRE8 to maximize the phone camera functionality by creating a single axis gimbal plus stabilizer.

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Challenges

As videographers need to travel and move around freely with the phone camera, it is important that the gimbal is compact and lightweight for great portability and usability. To make the product maintenance free, designers also explored to leverage simple mechanical functions as alternatives to battery powered designs.

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Solutions

With a folding solution and minimalist design, the product takes up as little space as possible and can be easily carried around; the setup process can also be done within just seconds by simply unfolding the system.

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This single axis gimbal stabilizer incorporates the natural laws of gravity and its effects on swinging. With a tension dial and a slide lock, either professional or amateur videographers can easily control and adjust the swing-rate whilst filming in motion and can lock the angle when needed. This simplifies the operation and enables the capabilities of capturing footage firmly from any viewing angle.

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