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HIGH PERFORMANCE IN SHEER ELEGANCE

EK Water Blocks
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Background

As a market leader in high-end liquid cooling solutions, EK Water Blocks provides an impressive array of options for CPU and GPU water blocks, radiators, PC fans, all-in-one liquid cooling sets, distro plates, as well as accessories. The company approached CRE8 to build a comprehensive and premium brand experience by creating distinctive design languages for its products.

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Challenges

The Quantum family alone consists of a wide range of products with up to 20 variations and specs, making it challenging to come up with a unified design strategy with iconic elements, enabling each individual product to be immediately recognizable.

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Our designers also had to take compatibility, customizability, materials selection, performances, and aesthetics into consideration, while making sure that different user preferences were met.

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Solutions

CRE8 designed for EK three different product families: Classic, Quantum, and Magnitude, each with unique key features but all in line with the brand’s attributes.

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Meeting the needs of different types of PC builders, Classic is for entry-level users and offers basic material choices on a limited budget; Quantum offers a large range of DIY elements for enhanced customizability and performances; while Magnitude is the latest edition as the absolute high-end line that takes customization to another level with a revolutionary mounting solution.

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