Brook Preloader

Portfolio

BUILDING A BRAND
FOR THE
MILLENNIUM
GENERATION

MOOY
Share
MOOY CS_Pic02_1920x1080.jpg

MOOY solves everyday problems generated by the hyper-connected, on-the-go urban lifestyle.

MOOY CS_Pic03_1920x1080.jpg

Background

Our client, a startup company, wanted to build a young and dynamic brand for the millennium generation and help them solve everyday problems generated by the hyper-connected, on-the-go urban lifestyle. From naming, logo design, the new product lines, to purchasing and unboxing experiences, every step should be thoroughly considered and designed to portray the brand core values – fun, bright, and smart.

MOOY CS_Pic04_1920x1080.jpg

Challenges

As the millennium generation tends to have shorter attention spans, we need the brand images, product design, as well as the display to be as chic, bold, and eye-catching as possible to make them fall in love with MOOY at first sight. The millennium generation also shows more interest in products that define who they are, so the marketing strategy and collaterals should address more of the attitude and characters which MOOY products stand for.

MOOY CS_Pic05_1920x1080.jpg

Solutions

Naming

To accurately deliver the brand message, we came up with the word “MOOI”, which in Dutch means beautiful. To make the name even more hip and memorable, a moniker that ends with the letter “Y” was chosen. The brand’s name – MOOY – was thus born.

MOOY CS_Pic06_1920x1080.jpg

Logo

The video says it all!

Product

The first product developed and launched was SNAPPY – an ultraportable cable butler that protects headsets from damage. Want to know how handy it is?

Website

When it comes to Millennials, there are no better ways to connect with them than mobile devices. While fixed desktops exist less and less in this generation’s user scenarios, we focus on creating a more friendly, intuitive cross-device experience when designing the user interface.

MOOY CS_Pic08_1920x1080

Packages

To immediately attract attention from the millennials and make MOOY products stand out on the shelf, our designers use a combination of contrasting colors with transparent blister cover to compliment and emphasize the product features, allowing direct communication with potential customers within the shortest timeframe.

MOOY CS_Pic09_1920x1080.jpg