Deepro is a product line launched by leading inhalation technology company – HCMedi. Targeting Europe and US markets, this pioneering product is a vibrating mesh nebulizer for asthma treatment, and that is how they got the brand name – Deepro – a compound word of “deep breath” and “professional”. CRE8’s branding team was assigned to devise a logo and CI system following the brand’s naming strategy.
As Deepro mainly provides products for hospitals and pharmacies, the client would like to have a logo icon that is fresh, smart, simple, exuding a sense of movement and energy, but also visualizes the product’s functions. To tick all the boxes and find harmony in-between, required multiple rounds of experiments and finetuning with different graphical elements.
The halftone dots cleverly visualize the product feature – nebulization; the color “blue” radiates sheer confidence with the interpretation of 2 different percentages. In addition, a sans-serif typeface delivers a modern, friendly and trustworthy feeling, while the lowercase letters construct a more balanced and less traditional composition.
The specially designed logo shape can work well with various production effects, for brochure printing and booth displays. The designers also made a guideline to demonstrate and define different scenarios for logo application to make sure that Deepro portrays an approachable yet professional brand image.