As a provider of memory modules, OLOY endeavors to build a consistent and reliable gaming experience that lasts rather than occurs just once, so the brand name adopts the reverse spelling of YOLO, abbreviation of “You Only Live Once” to challenge the spirit. CRE8 was given the mission to recreate the logo and make guidelines for its further application.
The name is unique and memorable, but the original brand image did not do it justice. Designers had to optimize the old logo based on an existing framework, while still infusing it with new life, which required smart detail fine-tuning, strokes balancing, and color unifying, to convey the confidence and dynamics that OLOY represents.
The tilted angles of L and Y embody a swift and smooth gaming experience; the extended strokes towards O’s symbolize linkage to the gamers’ community; the curve of each character resonates with one another to deliver visual harmony.
The selected classic blue is timeless yet futuristic, perfectly translating the quality and stability that OLOY’s products stand for.
To support application of the new logo, a set of guidelines was made to define OLOY’s logo usage on its website, printed materials, and on the recently launched and future products, including Blade, its latest RGB DDR4 Memory which was also designed by CRE8.