HOW DESIGN DRIVES
SUSTAINABLE PACKAGING
Government-Supported Initiative
Leveraging CRE8’s extensive experience and expertise, the Taiwan Design Research Institute (TDRI) selected our team for a government-supported project with CHIAYO Electronics. CRE8 was tasked with designing innovative, sustainable packaging that reflects the industry’s growing emphasis on environmentally conscious practices.
Consistent Packaging System
CHIAYO Electronics offers a wide range of amplifiers and microphones in various sizes and functions. Their current challenge is to create a packaging system that accommodates this diverse product lineup while maintaining a consistent design identity. CRE8 developed a unified strategy that effectively represents the brand’s DNA, enhancing customer trust and loyalty.
Eco-Friendly Materials
The brand is committed to making its packaging greener while ensuring the products are protected from damage during transportation. Previously, the packaging was made of blister packs and styrofoam. Our designers transitioned to eco-friendly materials and tested various options to ensure they were sturdy enough to protect the products. In the end, recyclable EPE foam and non-woven fabric met the standard.
Low-Carbon Solutions
Given the product sizes, shapes, and numerous accessories, we adopted a modular inner structure and accessory box design that reduced tooling waste while effectively protecting the products. The original double-layer cardboard boxes were replaced with a single-layer design to reduce packaging material usage, strengthened by a reinforced construction. We minimized printing colors and areas on the outer box, using stickers for product details and information.
Easy-to-Apply Packaging Guidelines
To ensure consistency, quality, and practicality in the eco-friendly packaging for the brand’s future products, as well as to streamline production, the design team developed a set of easy-to-follow guidelines. Additionally, a smart thank-you card is included in every box, combining instructions to guide users on how to recycle the materials.
