Having demonstrated strong proficiency in motherboards manufacturing, ASRock also established its own brand with product lines that target mainstream users and serious gaming enthusiasts in pursuit of high performance and advanced overclocking experiences. Prior to the brand’s 20th anniversary, ASRock asked CRE8 to design a mascot for the special occasion as well as for the future marketing use. The team regrouped the letters from ASRock and named this adorable little figure “ARKY”.
As the brand ambassador, ARKY is smart, adventurous, and infused with vibrant energy and innovative spirit. The main colors for this character are green and silver, symbolizing sustainability and the universe. The designers also developed various color schemes to match the brand’s different product lines.