FRIENDLY & SMART
URSrobot is a startup that focuses on developing service robots with intelligent solutions, combining products and software to create a more friendly experience. The team wants to present the company as a modern, confident, yet reliable partner, and worked with CRE8 to transform the spirit into its new logo.
The core value of the company is to put people before technology. That is why it is import to add a human touch to its logo and overall imagery, so customers can feel encouraged and more comfortable choosing URSrobot over its competitors.
First impression always matters. The color blue stands for confidence, professionalism, and innovation, which builds trust in customers’ mind.
The “robot” icon with compelling eyes is portrayed in a simplified form with balanced geometry, infusing the logo with a modern yet approachable feeling; the typeface follows the same weight proportion of the icon, creating visual harmony. The design can easily adapt to different scenarios.