DESIGNING A SEAMLESS BRAND EXPERIENCE
FROM VISUAL IDENTITY TO PHYSICAL PRODUCT
NEXMOW, a sub-brand of URSROBOT, specializes in innovative AI robotic mowing solutions for the landscape industry. CRE8 developed NEXMOW’s logo, laid out a set of comprehensive visual branding guidelines, and designed the robot mower, seamlessly incorporating NEXMOW’s core brand elements into the physical product’s style and appearance. This integration ensures a cohesive brand experience that extends from NEXMOW’s visual identity to its cutting-edge robot mower.
LOGO DESIGN
NEXMOW’s logo design incorporates a distinctive diagonal cut on the second letter to establish a visual connection with the logo of its parent brand, URSROBOT. The name NEXMOW is a compound word. The dual colors emphasize the two syllables to help pronunciation flow better. The custom sans-serif font, crafted by CRE8 designers, combined with the chosen color palette, conveys a sense of dynamism, confidence, and progress.
APP UI DESIGN
The robots’ workflow can be streamlined using a smart app that provides easy-to-understand illustrations and simplifies the setup process. This enables users to easily schedule and control assignments, as well as monitor product malfunctions.
BRAND GUIDELINES
CRE8 set up the brand visual guidelines to provide instructions for implementing its logo, colors and fonts on different surfaces and backgrounds. This helps maintain a consistent and recognizable brand identity across all platforms for unified brand experiences.
