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COLOR MINI

XYZprinting
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Background

Specializing in bringing innovative 3D printing solutions to users with diverse needs, XYZprinting is one of the industry leaders that provides high quality yet affordable 3D printers. After developing the world’s first FFF full color 3D printer – the da Vinci Color – in 2017, XYZprinting planned to make a compact and equally capable version – the da Vinci Color mini.

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Challenges

Aiming to build a coherent brand experience and product identity, CRE8’s designers not only had to define the look of a single product, but also needed to make sure that the same elements and details could be carried on to future generations. To differentiate the product line from its competitors, improvement on the user-friendliness throughout operation became crucial.

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Solutions

Incorporating XYZprinting’s brand ethos, we came up with these design attributes – clean, direct, systematic, and interlocking – to embody a sense of professionalism. Designed to conveniently fit in various scenarios, the mini version has a smaller form factor yet with enhanced durability; seemingly lifted, the recessed bottom area together with the stands create a visually floating lightness while enabling great portability.

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The display area is designed with a slope inclined towards users for intuitive operation and greater accessibility. Before officially launched to the market, da Vinci Color mini already caused a sensation and received a significant amount of pre-orders on Indiegogo. In 2019, it won the prestigious iF Design Award.

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