CRE8 in Lürzer's Archive 200 BEST Packaging Design Worldwide


Being active for more than 3 decades, the influential Lürzer's Archive is described as "one of the foremost advertising magazines in the world" and has been a source of inspiration to many designers.

CRE8 DESIGN feels honored to be invited and featured in its special edition - the 200 BEST Packaging Design Worldwide 2015 / 2016 - with the package design work for PULSE Headset.

In order to recreate the pleasurable experience of unboxing a gift, CRE8 came up with these uniquely designed two-way opening box sleeves. Leaving one side transparent for showcasing the headset, the product name on the front and side surfaces is treated with die-cuts and spot varnish techniques to deliver a refined feeling.

The intuitive, user-friendly instructional icons and neatly arranged product information keep the exterior clean and sleek, while the inner blister provides a secure hold for the headset.

Since 1998 the magazine has published Lürzer's Archive Specials, including volumes on photography, illustration, packaging, product/music design and other creative fields. In 2011 they began to publish the 200 Best series, along with apps for iPhone and iPad.